About Us

Welcome to Fury Performance Labs. A place where performance meets purpose.

I’m Fernando, founder and lifelong athlete, and I couldn’t be more excited to share this journey with you.

It started as a simple idea. To create gear that truly supports athletes through their most demanding moments. Today, it has evolved into something much greater: a movement. Under Fury Performance Labs, we design performance-driven apparel, craft limited-edition pieces, and share knowledge through courses, articles, and resources to help you elevate your body and mind.

Our signature Fury Soks 1.1 were born from countless hours of testing, feedback, and refinement. Each pair represents the pursuit of precision. Built for athletes who refuse to settle. Every stitch, pattern, and grip is engineered to enhance your performance, whether you’re training, competing, or pushing your personal limits.

We believe true performance comes from balance. Training not only the body but also the mind. That’s why we’re introducing educational content and, soon, performance-enhancing nootropics. All designed to fuel your evolution as an athlete and human being.

Every Fury product is made in limited runs, crafted with intention, not mass production. Each design is a chapter in our ongoing story. Once it’s gone, it becomes part of history.

To everyone who’s been part of this journey, thank you. Your drive, feedback, and loyalty are what fuel us to keep pushing the limits of what’s possible.

This is more than apparel. It’s a mindset. A commitment to growth, resilience, and performance without compromise.

Let’s continue to rise together.

Tag us, share your journey, and let’s redefine what performance means.

With gratitude and fire,

Fernando Herrera
Founder, Fury Performance Labs